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What Is MLS 5.0(中)/不動産「MLS 5.0」レポートが描くビジョン
今日のMLSの流れには、健全で強固な基礎を築くために何が要求されているのでしょうか。

What Is MLS 5.0/米国(アメリカ)で不動産MLSに5.0旋風!
http://fudou3.jugem.cc/?eid=5659
2008.12.27 Saturday
author : fudou3(浅見貞男/Homeseeker)

InternetCrusade®(インターネット十字軍)の
Saul Klein氏は、「What Is MLS 5.0」で
何を訴えようとしているのだろうか。


ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー
◎What Is MLS 5.0(上)/米国(アメリカ)で不動産MLSに5.0旋風!
http://fudou3.jugem.cc/?eid=5659
◎What Is MLS 5.0(中)/不動産「MLS 5.0」レポートが描くビジョン
http://fudou3.jugem.cc/?eid=5660
◎What Is MLS 5.0(下)/MLSの現状とオンライン不動産業の将来像
http://fudou3.jugem.cc/?eid=5662

ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー


Copyright© 2008. Saul D. Klein. All Rights Reserved.

(画像、ニュース用に借用させて頂きました)

『What Is MLS 5.0?』は、米国の『RISMedia Real Estate News』に2008年8月11日にSaul Klein氏によって投稿され、同氏が運営する『RealTown』 で全文(Word Document)とPDFが公開されている。

http://www.realtown.com/docs/MLS-Vision.doc
http://www.realtown.com/docs/MLS-Vision.pdf

RISMEDIA/『What Is MLS 5.0?』
https://rismedia.com/wp/2008-08-11/what-is-mls-50/
RealTown/『What Is MLS 5.0?』
http://www.realtown.com/about/resources/FutureofMLS


『米国(アメリカ)で不動産MLSに5.0旋風!/What Is MLS 5.0』のとりまとめに当たって、

〔What Is MLS 5.0(中)〕では、〔不動産「MLS 5.0」
レポートが描くビジョン〕の中で気になる点を
メモ風にまとめてみました。



This Paper is a vision and not a roadmap.



http://www.realtown.com/about/resources/FutureofMLS
Copyright © 2008 InternetCrusade®. All Rights Reserved.

(画像、ニュース用にキャプチャーさせて頂きました)

------------------------------------------------------------------------------------
今日のMLSの流れには、健全で強固な基礎を築くために何が要求されているのでしょうか。

この論文は、こうした質問に答えて、不動産業について議論する根拠を作成することを試みています。

オープンでフランクに議論してください。将来の不動産の買い手(buyers)および売り手(sellers)の期待に対して、 REALTORは、どのような組織でどのような位置からサービス(ツール)を提供すべきなのかについて。

この論文はロードマップではなくビジョンです。

MLSは情報が増殖していくオンライン環境の新しい時代の中で、広く総括的な感覚で再定義される必要があるでしょう。

MLSは、(REALTORに要求されている)相互理解と協力(の提示)を越えていくものです。しかしどのように、さらにもっとたくさん?

その決定はあなたの責任です。

------------------------------------------------------------------------------------
Copyright © 2008 InternetCrusade®. All Rights Reserved.

Copyrightがかかっているため、以下許されると思われる範囲での部分引用(翻案)です。
引用マークはつけておりません。

-------------------------------------------------------------------------------------------
Introduction:
-------------------------------------------------------------------------------------------

1897年に、ヨーロッパを旅行だったマーク・トウェインは、ニューヨーク・ジャーナルが彼の死亡広告を印刷したと聞きました。彼は友だちに 手書きのノート(handwritten note)の 中で応答しました:「私の死の報告書は誇張だった」。それは、この数年にわたって変形し、「私の死の報告書は非常に誇張されています」 。

●handwritten note: 
http://www.twainquotes.com/Death.html

過去数年にわたって繰り返されてきた、ポピュラーなMLSテーマおよび論点は、「MLSが死んでいるのか」、または「(私と)無関係である」という考え、あるいはその両方に集中しました。しかし、こうした考え方こそ真実から遠いものはないでしょう。

この論文は、MLSが不動産業と消費者にもたらすであろう可能性の要約です。また、それと同時に、消費者(売り手・買い手)へのサービスが曲がり角にきている中で、ブローカーと不動産業界のリーダーが、MLSが現在持っている強さを理解せず、速く変わる世界(fast changing world)にエネルギーを費やすのであれば、それは微妙な警告として見ることができます。

この論文は、多くのエリアおよび多くのレベルでの33年間のMLS経験(33 years of MLS experience)に基づいています。


〔論文筆者〕
InternetCrusade®(インターネット十字軍)のSaul Klein氏はこんな人




ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー
By Saul Klein/About Me
http://www.internetcrusade.com/saul.asp

CEO InternetCrusade®  http://www.internetcrusade.com/
CEO Point2 Technologies http://agent.point2.com/
Welcome to the RealTown Real Estate Network!/RealTown
http://www.realtown.com/
ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー

現在、不動産業のSIer(エス・アイアー)とも言うべきPoint2 TechnologiesのCEOにして、業界ネットワーク『Real Town』を運営 ! 

1993 President of the San Diego Association of REALTORS® and Designated REALTOR® of the Year in 1999にして、California Association of REALTORS®(CAR)の での豊富な活動歴を持つ!

NAR会員の業務支援ソフト『e-PRO』(2001年から) の開発・推進者であり、16年のREALTOR(経営)体験のベテランである

Saul currently serves as CEO of two technology companies, Point2 Technologies and Real Estate Electronic Publishing Company (DBA InternetCrusade®). For a complete Resume,
go to: http://internetcrusade.com/Saul.asp

To Access this report on the web
go to: http://FutureOfMLS.com


-------------------------------------------------------------------------------------------
Take Away Terms/使用用語(正式で信用できるもののソース)
-------------------------------------------------------------------------------------------

Mission
MLS 5.0
Online communities
Parcel based
Property Wiki
Single Point of Entry
Single Sign-On
Social Networking
Strong (two party) Authentication
Syndication
Vision
Web 2.0


-------------------------------------------------------------------------------------------
Executive Summary(要約)
-------------------------------------------------------------------------------------------

〔30年間の変遷〕
To understand MLS 5.0, consider the evolution of the MLS,
which over the past 30 years or so looked something
like this:


ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー
■First Generation - Three ring binders with weekly updates and daily errata
■Second Generation - The bound MLS book
■Third Generation - Computer access to the data through "dumb terminals"
■Fourth Generation - Web based MLS
(no more banks of phone lines and busy signals)
■Fifth Generation - MLS 5.0
ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー


〔A key element of MLS 5.0〕
is that it is parcel based and
not listing based


A key element of MLS 5.0 is that it is parcel based and not listing based. It includes all parcels of real property in the Town/City/Region/State/US, not just the inventory of properties available for sale at any given point in time. It leverages property information from various sources accumulated over time to bring consumers and real estate professionals together on the Web to participate in an ongoing conversation with real estate at its center.


〔How To built〕
Center of the transaction→Center of the conversation

MLS 5.0 is built in the spirit of Web 2.0, open, collaborative, self-organizing and self-policed. It is no longer sufficient to advocate that real estate professionals be at the "Center of the transaction," as was promoted in the 1990s. To be at the center of the transaction, the real estate professional must now be at the "Center of the conversation" about real property, and this is essential to the mission of MLS 5.0.

●Web 2.0  http://en.wikipedia.org/wiki/Web_2


〔MLS 5.0〕new generations come of age
MLS 5.0:

ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー
■Is a property wiki
■Is a social networking site.
■Incorporates “Single Sign-On” in a range of ways
■Will change many aspects of the real estate business,
reflecting and satisfying the needs
of real estate professionals
and real estate consumers as technology
evolves and new generations come of age.
ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー


以下、下記のようなキーコンテンツが続きますが翻案の時間が取れません!
特に重要なポイントを英文のまま、抜書きで
紹介させて頂きます。
お時間の取れる方は、↓から続きを覗いてみて下さい。

http://www.realtown.com/about/resources/FutureofMLS


◎Concept

ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー
Today, MLS is not the only way to gain exposure for listings. Yahoo, Google, Zillow, Trulia, CyberHomes, Craigslist, VAST, Point2Homes, REALTOR.com and many more have the potential to expose listings to more potential buyers than ever before, and for a fraction of the cost of traditional advertising.

If you were a consumer selling your home, wouldn’t you want it marketed everywhere? In the age of information, consumers and REALTORS® are becoming more comfortable using these new tools and new databases, and will become even more comfortable as the concepts of Web 2.0 become better appreciated and understood.

MLS must reflect the new realities. Many REALTORS® are not acquainted or familiar with some of these realities. It will take more than vision to bring the ideas and concepts of MLS 5.0 into reality. It will take courage and leadership, as old paradigms, territorial rights, politics, potential job loss by MLS executives and staff, and fear will undoubtedly create obstacles to successfully altering the mission of MLS.

And that is what we are talking about, altering the mission, and with a new vision for MLS. Objections, real and imaginary, will be heard in abundance. Be prepared to field them.
ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー

Yahoo http://realestate.yahoo.com/
●Google http://base.google.com/base/s2?a_n0=housing&a_y0=9&hl=en&gl=us
キーワード検索/ITmedia News:「Googleで家探し」が可能にhttp://www.itmedia.co.jp/news/articles/0704/06/news015.html
Google検索の新機能では、不動産関係サイトの物件情報を、
一括して検索できる。
2007年04月06日 07時33分 更新

Zillow http://www.zillow.com/
Trulia http://www.trulia.com/
CyberHomes http://www.cyberhomes.com/
Craigslist http://chicago.craigslist.org/
VAST http://www.vast.com/
Point2Homes http://homes.point2.com/
Featured Listings+Search By Map beta+Agents
REALTOR.com http://www.realtor.com/
スナップショットで表示


◎Background


◎Evolution(進化) of MLS – What is MLS 5.0?

ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー
First Generation - Cards and then Listing sheets and ringed binders with weekly updates and errata, which were used to update the inventory manually, everyday or every other day.

Second Generation - The bound MLS book. This book was printed every two weeks. The San Diego Association MLS printed a book every week. One week the MLS would print a book with Single Family inventory, the next week it printed a book with Condos (common interest subdivisions) and two to four units. Each week there would be a “hot sheet” for the previous week’s book. Even in a good real estate market, no one dreamed of anything close to a system where the inventory was updated daily. The idea of Real Time access (like one can find on certain web sites like Craigslist), would have been discarded as eccentric.

Third Generation - Computer access to MLS data through "dumb terminals" over telephone lines…no monitors, no video display. In San Diego, two types of terminals were available. One was a large, stand up model; the other was portable, which was the size of a medium suitcase. Each had a coupler referred to as “Mickey Mouse Ears.” To access the computer database, one would dial a number, wait for an answer and for the “electronic handshake,” and then jam the telephone receiver into the “Mickey Mouse Ears.” Often, if it was a busy time of day, all of the access lines to the computer database were in use and a busy signal heard.

Fourth Generation - Web-based MLS (no more banks of phone lines and busy signals), access with a browser, only one type, Internet Explorer, and through a dial up at 14,400.

Fifth Generation- MLS 5.0 – Let your imagination run a little here…

Built in the spirit of Web 2.0, MLS 5.0 is open and collaborative, incorporating all the current and future tools of Web 2.0 (and Web 3.0), from the LAMP stack, to the applications such as blogs, RSS, Widgets, APIs, Wikis, taxonomies, social networks, mash-ups and more.


Web 2.0 http://en.wikipedia.org/wiki/Web_2
Web 3.0 http://en.wikipedia.org/wiki/Web_3
LAMP stack http://en.wikipedia.org/wiki/LAMP_(software_bundle)
RSS http://en.wikipedia.org/wiki/RSS_(file_format)
Widgets http://en.wikipedia.org/wiki/Web_widget
taxonomies http://en.wikipedia.org/wiki/Taxonomy
mash-ups http://en.wikipedia.org/wiki/Mashup_(web_application_hybrid)


MLS 5.0 is:
■The authoritative and trusted source for all things related to real estate. This begins with the accurate inventory of currently available property for sale, and the best “Sold” data available anywhere. This information is like fly paper when it comes to attracting consumers to a web site.
■A Property Wiki – all information about properties (by parcel or address) that can be ascertained and that can be augmented. It becomes a comprehensive historical record.
■A Social Networking Site – REALTORS® meeting REALTORS®/REALTORS® meeting consumers/consumers meeting consumers.
■Built understanding generational differences, serving the REALTOR® of today and the REALTOR® of the future, to better serve the consumer of today, and the consumer of the future.
■Private and Public facing components
■The REALTOR’S® home online
■A closed business network for subscribers and participants
■Online neighborhood information, contributed by neighbors
■Open and closed communities and groups and forums
■Appropriately Secure
■The "Single Point of Entry" for data distribution (Syndication of Listing Data), as a choice for brokers and agents - Distribution Trumps Destination
■Multi-lingual where and when appropriate
■A Public display of available inventory (public facing MLS)
■A Public display of appropriate sold data
■A place for REALTORS® to “prospect” for buyers and sellers
■Designed with Single Sign-On (SSO) to other web destinations in mind
■Open yet secure, information available without artificial geographic boundaries; ensuring that the data is accessible to the widest audience possible while obeying regulatory restrictions.
■The center for Transaction Management Applications
■Open to and encouraging of innovation, allowing for various front end software to be created and used to access the data. Members of the MLS could choose a Rapattoni front end one day and select a FNIS front end the next. A user might find that one front end is good for some things and one is good for others, and use the appropriate tool to get the job done. Openness should allow for more applications and solutions and lower prices for REALTORS®


MLS 5.0 is a Property Wiki - (Parcel based not listing based)



http://www.realtown.com/about/resources/FutureofMLS
Copyright © 2008 InternetCrusade®. All Rights Reserved.

(画像、ニュース用にキャプチャーさせて頂きました)

A wiki is a collection of web pages, where the content is written by contributors (Wiki in plain English). Wiki software can have many uses and applications, the most well known being Wikipedia, which is an encyclopedia written by volunteer writers and editors. Companies today often use wiki software to create searchable, retrievable information about the company. A wiki begins with something referred to as a “Stub,” which can be a word or a phrase and then contributors write about the stub. Because of a concept known as the “wisdom of crowds” the information about that stub becomes more and more comprehensive and accurate. Wikis are fundamental to Web 2.0. Do not be led to believe that wikis are not accurate. To test, go to Wikipedia.org and search for a word or phrase that you are familiar with and check the accuracy.
The word wiki is the Hawaiian word for fast or quick. If you have every flown into the Honolulu International Airport, you have probably taken a ride on the Wiki Wiki Shuttle.

wiki http://en.wikipedia.org/wiki/Wiki
Wiki in plain English http://jp.youtube.com/watch?v=-dnL00TdmLY



Wikipedia http://wikipedia.org/
Stub http://en.wikipedia.org/wiki/Wikipedia:Stub

A property wiki then is a wiki where the stubs are property addresses or parcel numbers, to which information from contributors and editors can be added to create a comprehensive record.

Imagine a blank web site for every property address in the US. To that blank Web site imagine adding anything publicly known. Now imagine inviting the property owner and REALTORS® to add what they know about the property. While there are some concerns about accuracy, Web 2.0 concepts, self-policing, flagging, and social capital will in time minimize the inaccuracies.

This is a key to understanding MLS 5.0. A listing is merely a moment in time of the life of a property. MLS data is a subset of a larger body of data relative to a parcel of real property. Of value to REALTORS® and consumers is information about a parcel before the property is listed for sale. Property history, in one convenient place, is a valuable asset that grows in value as more information is accumulated over time. Pictures, video, audio, text and other formats of information relevant to a property and conveniently aggregated have value. A prospective buyer might be interested in pictures of a home before and after a remodel.


◎Who Will MLS 5.0 Serve?


MLS 5.0 will serve the customer of today and be ready for the customer of tomorrow. That customer is the REALTOR® and their customer, the buyers and sellers of real estate. According to NAR, Gen X and Gen Y made up 78.8% of all first time home purchases in 2007. This is a significant milestone. While there is a variety of information and definition about the different generations, one thing for certain is that there are truly generational differences based on the times in which people live, the seminal events in their lives, and the world conditions they experience during their lifetime. MLS has always been a Broker to Broker (Business to Business) Network. It was not created as a central platform to facilitate marketing efforts. Marketing today needs to take into consideration generational destinations, modes of communication, and targeted marketing messages.

At who is this message targeted?

Understanding and Adapting to Generational Differences

From Wikipedia:

Generation X – Baby busters - 48 Million

• Original Latch Key Kids
• Independent
• Skeptics
• Techno literate
• MTV generation
• Inception of the Internet

Generation Y - Echo Boom - 80 Million
• Generation Me
• Confident
• Collaborative
• “Bathed in Bits”

In their book, Connecting to the Net Generation, Reynol Junco and Jeanna Mastrodicasa found that in a survey of 7,705 college students in the US:

• 97% own a computer
• 94% own a cell phone
• 76% use Instant Messaging and social networking sites.
• 15% of IM users are logged on 24 hours a day/7 days a week
• 34% use websites as their primary source of news
• 28% author a blog and 44% read blogs
• 97% have downloaded music and other media using peer-to-peer file sharing
• 49% regularly download music and other media using peer-to-peer file sharing
• 75% of college students have a Facebook account
• 60% own some type of portable music and/or video device such as an iPod.

They represent Tomorrow’s REALTOR® and Tomorrow’s Home Owner. MLS 5.0 is built to fulfill the expectations of the REALTOR® and consumer of today as well as the REALTOR® and consumer of tomorrow.


◎Being at the Center of the Conversation

◎Enabling Innovation


◎Single Point of Entry and Content Distribution (Syndication) - "Distribution Trumps Destination"


●Syndication
http://www.realtown.com/articles/view/syndication-why-
is-it-important-to-agents-brokers-buyers-and-sellers

Copyright © 2008 InternetCrusade®. All Rights Reserved.



(画像、ニュース用に借用させて頂きました)

◎Proliferation of Listing Content on the Internet – Can listing content be controlled?


◎Consumers Bundle the Entire Deal

◎Conclusion(結論)



JUGEMテーマ:ビジネス




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