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What Is MLS 5.0¡¿Êƹñ¡Ê¥¢¥á¥ê¥«¡Ë¤ÇÉÔÆ°»ºMLS¤Ë5.0ÀûÉ÷¡ª
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2008.12.27 Saturday
author : fudou3(Àõ¸«ÄçÃË¡¿Homeseeker)

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Copyright© 2008. Saul D. Klein. All Rights Reserved.

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¡ØWhat Is MLS 5.0?¡Ù¤Ï¡¢Êƹñ¤Î¡ØRISMedia Real Estate News¡Ù¤Ë2008ǯ8·î11Æü¤ËSaul Klein»á¤Ë¤è¤Ã¤ÆÅê¹Æ¤µ¤ì¡¢Æ±»á¤¬±¿±Ä¤¹¤ë¡ØRealTown¡Ù ¤ÇÁ´Ê¸¡ÊWord Document¡Ë¤ÈPDF¤¬¸ø³«¤µ¤ì¤Æ¤¤¤ë¡£

http://www.realtown.com/docs/MLS-Vision.doc
http://www.realtown.com/docs/MLS-Vision.pdf

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https://rismedia.com/wp/2008-08-11/what-is-mls-50/
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http://www.realtown.com/about/resources/FutureofMLS


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There is a lot of information contained in this paper, and yet, it is but an annotated outline of what must be done to take advantage of and build upon the strengths of MLS and of the real estate brokerage business.

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MLS is really an amazing creation if you think about it¡ÄA collection of competitors, in a highly competitive, commission-only business, sharing inventory and sharing compensation. The result is a more effective market for brokers and consumers. Over the years, MLS has changed and it continues to have the most accurate property data available anywhere, and it is constantly updated and kept accurate by an army of real estate practitioners. Today, agents and homeowners themselves are advertising their properties on Craigslist, Google, Yahoo, and other sites. All of these sites would love the content MLSs have because it is of much higher quality and accuracy, and would bring more traffic to their sites.

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What if the self-policing aspects (Web 2.0) really began working on Craigslist (or any other online advertising site)? What if every seller just knew that the place to advertise their home to consumers and to agents was on Craigslist? What if they know how to post it on Craigslist themselves (and you, the real estate professional did not know how)? If Craigslist became the source of all available properties for sale, nationwide, how might that impact the MLS? If as a REALTOR® you could find the complete inventory of property for sale, for free, why would you pay $40 per month (or a lot more is you participate in multiple MLSs) to belong to MLS?
If you think Craigslist would take the time to become known as the place to list property, you may be correct, but how many people knew of Google 5 years ago and how many know of it today? How many people knew of Craigslist 5 years ago and how many know of it today? In a short span of time, unknown web sites have become household words. The world of MLS as we know it is approaching a cliff, and many riding the MLS train, do not see the cliff as it gets closer with each passing day.

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2008.12.02 Tuesday
author : fudou3(Àõ¸«ÄçÃË¡¿Homeseeker)
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And think about this, the inventory of books on Amazon, or the inventory of things for sale on e-BAY, or the things for sale on Craigslist are available to the world through one database. Does that teach us anything about where MLS might head in the future?

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So here is the point, we don¡Çt expect things to remain as they have always been, so how is MLS any different? MLS needs to redefine itself from a purely Business to Business (B2B) network tool to a marketing facilitator for its participants and subscribers. It needs to take advantage of its assets and shift its paradigm from information about what is for sale to information on all property whether for sale or not. From this perspective, brokers and agents can continue to effectively differentiate themselves from the competition, manage information more efficiently, provide more service to their customers, and evolve to be the ¡Ètrusted and authoritative source¡É they would like the world to think they are.

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Is the creation of MLS 5.0 a major project? It is. It will require conversation and analysis by all who are considered as stakeholders¡Äbut how do you eat an elephant? You have heard it for years: ¡Èone bite (byte) at a time.¡É

Your Plan of Action:

¢£Circulate this document
¢£Create a Committee for the Future of MLS
¢£Participate in online discussions (start at http://RealTown.com)
¢£Start local online discussions with MLS and association leadership
¢£Analyze your current MLS structure
¢£Adopt the Vision and Mission of MLS 5.0
¢£Analyze the Strengths, Weaknesses, Threats, and Opportunities of your MLS
¢£Create a Strategic Plan
¢£Create a 12-18 month Operating Plan for implementation of your MLS Strategies
¢£Include timelines and a Critical Path Analysis
¢£Constantly track communicate progress to Stakeholders
¢£Keep an open mind


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