¡ý¥½¡¼¥·¥ã¥ë¥á¥Ç¥£¥¢¤Ï¥Ö¥í¥°¤ÎÀ±¤ò»¦¤·¤Æ¤·¤Þ¤Ã¤¿¤Î¤«¡¿Êƹñ¤ÇSocial medial killed the blog star
http://fudou3.jugem.cc/?eid=10373
2011.05.24 Tuesday
author : fudou3(Àõ¸«ÄçÃË¡¿Homeseeker)
¡ý¥½¡¼¥·¥ã¥ë¥á¥Ç¥£¥¢¤Ø¤Îʪ·ïÅê¹Æ¤Ï¤Þ¤À¸ú²Ì¤ò´üÂԤǤ¤Ê¤¤¤Î¤«¡¿Êƹñ¤ÇStop Posting Your Real Estate Listings on Twitter, Facebook & LinkedIn
http://fudou3.jugem.cc/?eid=10427
2011.05.31 Tuesday
author : fudou3(Àõ¸«ÄçÃË¡¿Homeseeker)
Corcoran, New York, Manhattan, Brooklyn, Hamptons, Shelter Island, North Fork & South Florida Real Estate, Rentals
Created on Mon, 30 May 2011 18:14:37
New York¡¡No1 Corcoran¼Ò¤Î¥½¡¼¥·¥ã¥ë¥á¥Ç¥¤¥¢³èÍѽѤ¬À¨¤¤¤¾¡ª
Corcoran Group, the largest residential real estate firm in New York City, is a fitting example of how real estate agencies are going above and beyond to make themselves available for buyers and sellers. Corcoran differentiates itself by simply being available and open. The ¡ÈDo More¡É tab on their Facebook page says it all — you can find them on Twitter, Facebook, YouTube, Foursquare, and Gowalla, among other sites.
And if you need more, you can download their iPhone app, where you can find nearby homes for sale or rent and open houses. The app also promotes their Twitter, Facebook and YouTube pages. If you dig a little deeper, you can also find Corcoran on Tumblr, Blip.tv and Vimeo. Simply put, Corcoran has found a way to be everywhere for its clients. This is the first step to converting fans and followers into buyers and sellers.
Matthew Shadbolt, Director of Internet Marketing at The Corcoran Group, filled me in on Corcoran¡Çs social media strategy. As a lifestyle brand, Corcoran doesn¡Çt simply create a presence, they participate in it. For example, the Corcoran YouTube channel features CEO Pam Liebman answering questions posed by Facebook and Twitter followers regarding the state of the housing market and New York living tips. Furthermore, Shadbolt proactively leaves local neighborhood tips on Foursquare and Gowalla for users to find. He notes,
¡ÈWe have created and implemented a comprehensive mobile marketing strategy of leaving tips around New York based on the huge wealth of local neighborhood knowledge which we specialize in at Corcoran. Our brand premise of communicating what it¡Çs like to actually live in a neighborhood and what living in NYC is like ¡Æbeyond the four walls of your apartment¡Ç is a key driver behind this approach.¡É
Shadbolt went on to explain that revenue from social media had been substantial:
¡ÈThe main thing we¡Çve seen is that the quality of the referral traffic back into our main website has significantly increased. Not only are we seeing more traffic coming in, but visitors coming in from social media sites are staying longer and looking at more things — something we had also seen with search engines but not in such large numbers. We have generated business through both Facebook and Twitter, primarily on the rentals side. People engaging with us directly on Facebook in particular has been increasing significantly over the past two months.¡É